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Under Armour Levels Up Menlyn Mall

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A New House. Under Armour Levels Up Menlyn Mall.

Bigger and Better than ever before, experience the latest in Innovative Apparel Technology with Under Armour’s Grand New Store Opening
 
Under Armour, the renowned athletic brand synonymous with innovation and high-tech performance footwear and apparel, proudly announces the exciting debut of its refreshed and reimagined store located at Menlyn Mall, Pretoria. The official unveiling took place on September 16th, ushering in a new era of athleticism, innovation, and community engagement.
 Under Armour is committed to empowering those who strive for more. The event commenced with a 5km run featuring a diverse group of Under Armour athletes, as well as a select group of high-profile guests who also had the opportunity to experience the latest in apparel offerings featured in Under Armour’s latest collections such as the Journey To Compete men and women’s collection – with particular focus on the high-impact bra for women and base layer for men. After the invigorating run, attendees had access to exclusive training pods, providing an immersive experience of Under Armour’s dedication to enhancing athletic performance.


Officiated by Head of Retail, Brent Venter, the grand store opening unveiled a ‘New House’ that showcased Under Armour’s new cutting-edge city concept. This new concept boasts a palette designed to reflect the Under Armour brand elements and embodies three specific design principles: Authentic, Strong and Active.

 “Not only are we focused on growing our distribution footprint but we are also challenging ourselves to show up significantly better in our existing doors. I’m really proud of the team who have brought this concept to life. I’m sure that you’ll agree that this new space optimises our efforts to inspire and delight our athletes with a powerful assortment of premium technical products to service their performance needs. We’re enjoying some excellent brand momentum at the moment. I’m excited to see our strategy playing out. More to come in the coming months,” states Darren Cooke, Managing Director of Brands, Ares Holdings (Pty) Ltd. 

The ‘New House’ plans are a testament to Under Armour’s rapid expansion across Europe, Middle East and Africa (EMEA), since establishing a presence in the market just over a decade ago. Under Armour’s EMEA revenue at the end of its latest financial year is 60 per cent larger than pre-pandemic levels. This makes EMEA the fastest-growing Under Armour region globally, with a strong focus on South African team sport athletes and fitness enthusiasts alike.

In keeping with its focus and goal of helping athletes to level up, the final store concept features performance products across popular co-gender train and run collections such as RUSH, Iso-Chill, HOVR, FLOW, and many more. For Under Armour, every new store is an opportunity to push athletes further, showing them what it takes to be the best, as well as providing them with the best apparel to do just that.

Acknowledging his roots growing up in the rural town of Tweefontein, an hour’s drive from the capital Pretoria; Under Armour Athlete and Paralympian, Ntando Mahlangu took centre stage, alongside Blue Bulls Rugby Player, Mpilo Gumede, as Under Armour frontrunners at the grand opening – proud representatives unveiling the store’s rejuvenated design.

Under Armour believes in the transformative power of sport to unite, inspire, and change the world. For two decades, “Protect This House” has served as a rallying cry, instilling pride and determination in athletes worldwide. It represents the unwavering commitment to push limits, achieve greatness, and embrace the “we” mindset, fostering teamwork and mutual trust. Through the unveiling of the ‘New House’ Menlyn store, the brand hopes to remind their friends of the brand, Under Armour athletes and shoppers alike, of the sense of ‘team’ and generate a welcomed feel when they step into the store. 

Under Armour invites you to be part of this exceptional celebration of athleticism and innovation at the “New House” store in Menlyn Shopping Centre. 

Find us at Menlyn Mall Shopping Centre, Shop G173 Menlyn, Pretoria, and experience the future of athletic excellence.

 

Under Armour Flexes On The Launch Of Its Most Versatile Trainer Yet!

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When Apollo Brands PTY LTD (official distributor of Under Armour in South Africa) launches a new trainer, you can expect technology to be at its very core.

The new UA Flex To Flow, dropping in stores nationwide on 23 February 2023, is lightweight and durable, with cushioning that provides a comfortably snug fit, making it the perfect go-to trainer for any sports activity at any level of training. It provides the ideal structure and support in all the right places while also assisting with the natural flex of your foot.

We Test The Shoe!

Our Sales Director, Richard Laskey, gave Under Armour’s new Flex to Flow cross-trainer a wear test, and says UA is so right when they say this shoe takes training to a whole new level!

Richard used the shoe in a multitude of disciplines, from running on the treadmill, jumping squats, to some strength work, using heavy weights, and his feedback from all of it was that this is one of the most versatile training shoes on the market. To show you what we mean, we made a video showing Rich putting the shoe through its paces, and you can see for yourself how amazing the shoe is.

 

 

Built using Under Armour’s signature Warp technology, the UA Flex To Flow works in unison with the foot to support you during each stride. It perfectly moulds to the foot for increased performance as your feet move through your workout regime.

Whether its HIIT training, cross fit, boot camp, or even pilates, its versatility is wherein the technology lies. The UA Flex To Flow provides excellent energy return, incredible consistency and dependable durability, which will keep you reaching for your new favourite pair.

The breathable fabric allows cool air to circulate while allowing humid air to escape. The upper is finished with a lacing system that secures the mid-foot for distraction-free strides.

 

The new UA Flex To Flow will be available in both men and women sizes with a recommended retail price of R2 999, and will be available in stores and online at https://underarmour.co.za

Win Your Own UA Flex to Flow!

The Softest Fabric For Your Toughest Workouts

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UNDER ARMOUR launches  new ‘soft you can sweat in’ collection with built-in cutting-edge Meridian Tech

Under Armour South Africa continues to take performance innovation to the next level.  This week the brand launched it’s eagerly awaited new ‘SOFT YOU CAN SWEAT IN’ collection featuring Meridian fabric, the ultimate quick-dry hybrid that lets you go hard without losing that super-soft feel.

The Meridian tech delivers on Under Amour’s promise to provide something you never knew you needed but can’t imagine living without. This specially engineered fabric delivers a unique type of softness that can still wick sweat like a champ.

When analysing consumer insights, Under Armour found that “soft” was one of the top attributes requested when consumers researched performance gear. Under Armour took this insight to heart and through numerous rounds of research and development, designed their softest performance gear to date. Under Armour  Meridian has been made specifically with comfort and versatility in mind. The impressive collection is ideal to wear to any fitness class, from spin to yoga to pilates but is also so flexible, lightweight and soft, that you won’t want to take them off once you get home.

“The Under Armour Meridien legging is absolutely phenomenal. Moving in them feels like they weren’t even there. Even while sweating, they still just felt really comfortable.”, says Rachel Garcia, Pro Softball Player.

 

 

The ‘SOFT YOU CAN SWEAT IN’ collection’s notable promises include:

SERIOUSLY SOFT

Under Armour brushed the surface of the fabric to an ultra-soft finish for our softest feel yet.

LASTING COMFORT

Wicks sweat and stays comfortable, especially in those high-friction zones.

FLEXIBLE PERFORMANCE

Super-breathable, lightweight stretch goes everywhere you do.

The ‘SOFT YOU CAN SWEAT IN’ collection also features the new UA Smartform Evolution Bra. The new ‘must have’ bra delivers strategic support, tailored for medium-support activities like cycling, weight training & boxing. Bending, jumping, and squatting can make your clothing shift or slip as you move, The UA Smartform fabric can help your clothes adapt to your movement moulding to the shape of your body which may help keep them from slipping or shifting during workouts.

The new ‘SOFT YOU CAN SWEAT IN’ collection will be available at Under Armour Brand House stores nationwide as well as online.

 

Running shoes that help you beat your best…day after day

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What’s smoother than smooth? The new HOVR INFINITE 4 running shoes. The new release from Under Armour promises to give you the energy you need to raise your game. Whether you’re going for a short run or long-distance effort, the HOVR Infinite 4 is the KING of comfort. Grounded on a generous slice of HOVR foam, the Infinite 4 is Under Armour’s flagship distance shoe that offers maximum comfort on your daily run.

Much like its predecessor which claimed massive recognition from the global running community, the game changing HOVR Infinite range continues to be a staple and the go to running shoe for all types runners across the globe. The latest addition to the HOVR family – HOVR INFINITE 4  doesn’t disappoint. Under Armour kept the reliable, smooth, secure feel of the Infinite and simplified the upper, flipped the UA HOVR™ cushioning, and rethought the sole, giving you a lighter, softer, more durable every day running shoe. Ideal for runners who need a balance of flexibility & cushioning, it’s extremely lightweight and breathable, with strategic support where you need it. The 3D moulded insole cradles your foot for added comfort and responsive cushioning reduces impact, returns energy and helps propel you forward. Anatomically placed deep flex grooves provide appropriate flexibility in key areas while the carbon rubber lugs under the heel offer improved traction and durability in high-impact strike zones


Under Armour is tagging the new release as ,“Our smoothest run yet.”

The claim is proven in the redesign of the shoe, as they explain that they have unwrapped and flipped UA HOVR™ cushioning to absorb the most impact, to secure your foot, and propel you forward.

It offers, Infinite miles of comfort! 

How you may ask, through deeper flex grooves and higher-abrasion rubber in the heel aimed at giving you an even smoother run for as long as you want to go.

And best of all they are Keeping it simple 

The Under Armour team have looked at what the Infinite range offered and how to make those features even better, the one-piece, airy mesh upper makes the entire shoe lighter, there is nothing that is not needed.

The Hope that by using these shoes you become Better every day. 

Evolved to feel lighter and more secure for smoother runs,
so you can keep hitting goals day after day.



UA HOVR INFINITE 4 at a Glance

Engineered mesh upper is extremely lightweight & breathable, with strategic support where you need it

3D-molded sock liner cradles your foot for enhanced step-in comfort

Responsive UA HOVR™ cushioning reduces impact, returns energy & helps propel you forward

Anatomically placed, deep flex grooves offer proper flexibility in key areas

Carbon rubber pods under the heel deliver greater traction & durability at high-impact strike zones

The new HOVR Infinite 4 will retail for R2 899 and be available in multiple colourways at Under Armour Brand House stores nationwide as well as online at www.underarmour.co.za

Ed Sean Gets a Cool Surprise

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Ed Sean Falconer received a very cool product-drop this week from Under Armour, as we were introduced to the much anticipated Iso-Chill range. After all, it’s not every day you open a package with dry ice in it, ‘smoking’ away!

The new Iso-Chill range expels heat immediately from the body when touched, making it the perfect gear for running and training. Specially designed fibres lay flat against your skin to evenly disperse heat, so it literally feels cool to the touch. With added titanium dioxide to absorb UV Energy and quickly move that heat away from your body, the tech is proven to increase your comfort and output, even during those high-pressure runs on really hot days.

Sean will be putting the gear through its paces – indoors for now, as we wait for Cape Town to unfreeze – and reporting back in the the mag. In the meantime, if you want more info on where to get hold of this amazing product range, check out the button below, or the very cool insert we have running in our latest Modern Athlete Mag!



FIND OUT MORE

UA Ambassador Tatjana Tells Us More!



“Every season you feel like you need to take it up a notch, which is a challenge considering that swimming is a very technical sport and requires a vigorous training regime,” says Under Armour ambassador and Olympic Champion Tatjana Schoenmaker.

“I wouldn’t be cool and calm if I knew I was skipping sessions or not giving 100%, because it’s the constancy of your training and constant ability to strengthen your mental muscle that helps you stay on course. Also, having the right training gear is crucial and can have a major influence on your performance. The UA Iso-Chill gear keeps me cool when training, helping me boost my training performance.”

Under Armour ISO-CHILL is as Cold as Ice!

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Under Armour Iso-Chill makes you feel cooler so you can work longer. 
 
Under Armour has unveiled its Iso-Chillmicrofibre technology, this game changing technology made its debut in late 2019 as a replacement for CoolSwitch a crystal technology which sent a cooling sensation back to the body once the garment tissue was activated by sweat. The key difference between Iso-Chill and CoolSwitch is the introduction of the natural element Titanium Dioxide, which unlike its predecessor, expels heat immediately from the body when touched. 

Let’s Talk Fabric 

By flattening out the fibres within their garments and adding Titanium Dioxide*, the natural element, Under Armour has released a garment within Train and Run which quickly pulls heat away from the skin – allowing the human body to continue for an extended period, at maximum capacity. The specially designed fibres lay flat against your skin to evenly disperse heat, literally providing a cooling sensation to the touch. 

Optimum Performance

As top competitors will know, it can take a minute variant to give you a competitive edge, to create the podium finish, to define who wins and who comes in second. Under Armour added Titanium Dioxide to its ISO-CHILLCollection to absorb UV energy and quickly move heat away from the body. The exclusion of this concentrated heat allows the athlete to increase the max-out time and increase output in any hot, high pressure situation.  

Garments are available in both the run and train category in Under Armour Brand House stores nationwide as well as online at www.underarmour.co.za

Four Runners Break Sub 4 Minute Miles!

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In celebration of Global Running Day which took place on 1 June,  Under Armour hosted the UA ALL OUT MILE grand finale event which saw hundreds of athletes including elite athletes, novice runners, top club runners, celebs, sports personalities and the general public going all out to take on the ‘1 Mile Run’ around the iconic Green Point Athletics Track.

For the 2nd consecutive year Under Armour hosted its popular Global UA ALL OUT MILE campaign, where runners from across the world have been lacing up and training to record their PB over the iconic 1 mile (1,6 km) distance. The campaign kicked off in May and concluded on Global Running day with  14 events hosted in key territories across the Globe with Cape Town playing host to the South African leg.

With an impressive exhibition of running on display, an unprecedented total of 4 elite athletes managed to break the sub-4 minute barrier with Justin  Kemboi from Kenya crossing the finish line with a time of 03:59.02  to take top prize as the winner in the Men’s Elite category.

20-year-old South African favourite Prudence Sekgodiso blistered through the field to secure bragging rights as the fastest in the Women’s Elite race with a time of 04:43.17. Other notable runners on the night included: Blitzbokke Captain Shakes Siviwe Soyizwapi, South African professional boxer and IBO cruiserweight champion Kevin Lerena as well as  Stormers outside centre Ruhan Nel.

The Mile, much like the 100 meters and the marathon is still widely considered one of the most iconic distances and the pinnacle of athletic excellence. The first sub-4-minute mile was smashed in 1954 by Roger Bannister. His time of 3:59.4 has since been broken by over 1600 athletes worldwide. Two unmatched records still stand today in the ladies’ and men’s categories. The men’s world record stands at 3:43.13, set by Hicham El Guerrouj of Morocco in 1999 while the women’s record sits at 4:12.33 held by Olympic sensation Sifan Hassan, set in July 2019.

However, the mile isn’t only for a  ‘pro’ or Olympic athlete, it’s the ideal fitness distance for runners looking to test their speed and endurance, regardless of age or ability. UA recognised the massive appeal that the distance holds and wanted to create a campaign that would challenge runners and encourage them to reach their best.

Commenting on a very successful event, Under Armour South Africa MD Darren Cooke says, “It has been amazing to see the ALL OUT MILE  campaign come to life, particularly here in SA. Those in attendance were treated to a superb display of running with many setting new PBs.  It has been an honour to host some of the top elite middle-distance runners and at the same time bringing the local running community together. Under Armour is dedicated to helping athletes, both pro and amateur, to continuously assess and improve their performance and this was definitely achieved with the ALL OUT MILE campaign.”

“One of the highlights of the evening was definitely the spectacular Elite men’s race, culminating in four world-class performances by 4 athletes running the mile in under 4 minutes. What an absolute privilege to bear witness to an incredible feat,” concludes Cooke.

Top 4 Male Elite Runners on the night:

  1. Justin  Kemboi – 03:59.02
  2. Matthew Kipsang – 03:59.02
  3. Ashley Smith – 03:59.86
  4. Christopher  Swart – 03:59.98

Hovering above Ground with Under Armour!

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The UA HOVR Mega 2 Clone, the newest member of the UA HOVR running shoe family, is built with you, the runner, in mind. With NEW Clone Upper Tech the UA HOVR™ Mega 2 Clone is Under Armour’s first running shoe offering a 1:1 personalized fit with the new UA Clone technology that flexes and adapts to your foot as you move through your stride. This running shoe feels like it was made for you. The UA Clone upper locks in and centers your foot over our UA HOVR™ cushioning for a smoother run and better energy return.

The woven structure of the UA Clone upper gets stronger when stretched, becoming thicker perpendicular to the applied force. This internal layer of flexible, auxetic material moulds around the foot for a precise, glove-like fit and feel that’s truly customized to every foot, no matter the size. A 3D moulded sock liner made of 6mm of open cell PU foam cradles the foot with enhanced step-in comfort allow the HOVR Mega 2 Clone to perfectly adapt to the runner’s foot – not vice versa. The cushy but efficient HOVR Mega 2 Clone running shoes are great for long runs and high mileage training.

Designed for zero-gravity feel and great energy return, the HOVR Mega 2 Clone features a HOVR midsole and wide heel and forefoot gauges for a more plush feel. The transition from landing to toe-off feels incredibly smooth with an exposed UA HOVR foam outsole through the midfoot and forefoot pressure zones, providing a soft and pillowy yet responsive ride. Encased in a dynamic Energy Web, the UA HOVR foam is engineered to protect from impact and provides a smooth, stable ride. With comfort as a priority in the design of the shoe, the HOVR Mega 2 Clone features a padded heel collar that protects the achilles from irritation, a padded tongue, a thick sockliner, and an upper constructed specifically to meet the runner’s anatomical need.

With its compatibility with UA MapMyRun™, the shoe is designed to coach you, and ultimately make you a better runner. Don’t believe us? Under Armour, ambassadors tell us why they believe that the technology behind the shoe works in improving, not only your style of running but you as a runner too.

How does UA MapMyRun™ work?

These shoes form to your foot and coach you. By connecting your shoes to UA MapMyRun™ you get real-time Form Coaching tips based on your cadence, pace, and stride. An embedded sensor tracks, analyses and stores detailed running metrics to inform ways to improve your performance. And trust us when we say it can really pay off. In 2020, UA MapMyRun Form Coaching users ran 7% faster and 3% farther based on stats gathered from the community of users! This means that you will get real advantages in knowing what you need to improve on.

I don’t want to run with my phone

That is no problem, the app syncs to most running watches meaning you can still get all of this data following your run, and see where you need to make improvements to get faster and further quicker.




Available for R3199 you can get a 25% discount using the code MEGA25 click https://bit.ly/3AVt5ST to shop now!