adidas Inspires the World to see Possibilities with Optimism Through Series of Powerful Global Films

Today, adidas introduces the evolution of its long-standing brand attitude Impossible Is Nothing. SEEING POSSIBILITIES – as told in bold, human films – is about rebellious optimism, rooted in the purpose from adidas in the power of sports to change lives.

Told in the documentary style of home footage, the series of 20 films provides a previously unseen side to some of the most documented individuals in the world, enabled via a powerful narrative delivered by friends or fellow athletes, and animated via resurfaced footage from the archives.

To adidas, Impossible is Nothing is a way of seeing the world for what it can be, not as it is. It is an attitude shared by its community and its partners.

Featuring previously unseen intimate moments, it follows stories in sport and culture, showing how optimism and action has shaped their lives. Exploring the future they imagined for themselves and making it a reality, the series celebrates the trailblazers that have made history on a global stage.

Beyonce saw the possibilities of inviting all of us to find our voice. To use her platform as a stage to celebrate our differences with all people.

Siya Kolisi the first Black captain of the South African Rugby team, saw the possibilities to lead his nation to victory at the 2019 World Cup, securing a win that stretched beyond the rugby pitch of Japan and touched the lives – and hearts – of all South Africans.

Tiffanny Abreu, the first trans woman to play in the Brazilian Volleyball Superliga, saw possibilities to return to the court, and inspire us all to embrace our own identities and live out who we are with courage.

Demonstrating how this attitude lives within adidas, several of the films explore innovative design:

Reimagining how the adizero Adios Pro could be a world-record beating distance shoe

Or how to help end plastic waste in collaboration with Parley’s CEO Cyrill Gutsch.

Other films in the Series:

Egyptian footballer Mo Salah

Indian sprinter Hima Das,

French footballer Paul Pogba

 Indian actor Ranveer Singh.

Brian Grevy Executive Board Member, Global Brandsadidas: ‘Impossible is Nothing is more than a campaign – it’s our attitude.  Seeing possibilities with optimism is key to achieving our purpose of changing lives through the power of sport. This attitude is what inspires us every day and is pushing us to build the future.’

The episodic content series kicks off 19 April, with new stories dropping throughout autumn and into winter. Follow the #ImpossibleIsNothing conversation on @adidasZA and, as more of the local adidas family share their stories too.

Runners High

Runners High!

Recently we started a feature called “Runners High,” each month we publish a great running pic of a great running place, supplied by you, our readers. 

This month we’re on the Sea Point Promenade, with a pic taken by the incredibly talented Jeff Ayliffe. 

Do you want your running pic featured? We’re always looking for contributions, so feel free send us your pic by mailing it to

The Experience (as seen on Facebook):

Jeff Ayliffe: I waited a while to get the moment of wave impact and a runner in frame.

Derrick Frazer: Did you get the same runner to keep running past?

Jeff Ayliffe: Nope, just waited, hoping for a random bit of luck.

Dean Hopf: Mari Bester, it is you!

Mari Bester: Whattttt!!!! Crazy! Dankie vir dit!!!

Jeff Ayliffe: I actually nearly chased you to see if you wanted me to send it, but I thought it would make me a bit of a stalker.  I was hoping someone would recognise you.

Mari Bester: Thank you so much for the photo, Jeff. I love it!

Gert Wilkins: Mmmm, Jeff, I wonder if you would be able to catch her.

Read the rest of the Mag!

The March edition dives right into motivational overdrive, with Karoline Hanks chasing the 13 Peaks women’s record while raising funds for 13 turtle hatchlings to be rehabilitated and returned to the ocean, and Raydon Balie winning a sponsorship deal that will help him turn his running talent into a successful running career. 

Also look out for the big feature on roadies versus trailers in our AFRICANX preview piece, and read how track star Berend Koekemoer has made an inspirational comeback.

Win With Trojan!

What better way to start your winter training than with a Trojan SPIN 120 exercise bike, valued at R3000! Thanks to Trojan, you could be the lucky winner spinning your way into winter with this amazing prize.

But Wait, there’s more!

There will also be five hampers up for grabs, full of Trojan goodies, to make your exercise regime a dream!

And all you need to do to be put into the draw for these wonderful prizes is fill in the survey below.

Gerda Steyn breaks SA Marathon Record!

Conditions may have not been the greatest in the Xiamen Sienna Tuscany Elite Marathon that took place in Sienna, Italy, however phenomenal tenacity and runs were shown by Nedbank running club athletes, Gerda Steyn and Irvette van Zyl, with Gerda breaking the National record and Irvette running a PB! 

In the women’s race, teammates Gerda Steyn and Irvette Van Zyl, both coached by Nedbank running club national team manager Nick Bester, arrived in Italy with a clear goal. Although not stated before, Gerda was eyeing Colleen de Reuck’s national marathon record of 2:26:35 after narrowly missing out on it last year in London whilst Irevette was looking to run a new personal best and dip under the automatic Olympic Marathon qualifying time of 2:29:30. Both runners did not disappoint.

Running virtually on their own the entire race, Steyn set out at a high 2:25 projected finish time with Van Zyl maintaining a projected finish of 2:27. As the lapped course went on, it was clear that both were witnessing something special as they started to pick off runners ahead of them who were starting to struggle.

With 5km to go, it was clear that both were on track, as Gerda powered through to the finish to not only record a new personal best but smash the national record to finish in a time of 2:25:28. Irevette bravely held on behind her to finish in 2:28:40, also smashing her previous best and booking an automatic Olympic qualifying time to boot.

“We ran and we fought, and we did it,” said an elated Gerda after the race. “I am super happy with my time of 2:25:28 after narrowly missing out last year on the record. There is so much to say about the experience but for now, I want to celebrate PBS’s with Irvette!”

An elated Irvette also expressed gratitude and thanks for her race. “It’s all smiles for myself and Gerda after today’s run and I could not be prouder today of being a South African,” said Irvette. “After being so close to quitting the sport after the 2016 Rio Olympics as well as recent operations I don’t have words to describe right now but there are so many people I am thankful for who made this all possible.”

In the men’s race the Nedbank running club had three athletes taking part which consisted of Namibian Tomas Reinhold and Zimbabwean’s Ngodzinashe Ncube and Isaac Mpofu. Starting off in the Olympic hopeful’s bunch that set off at a projected 2:11 finish which was under the automatic 2:11:30 time needed, all three looked great up until 30km when the race really began as many an elite runner would say.

Tomas faired best of the three, speeding up over the last 10km to record a personal best of 2:10:24 and qualify for the Olympic Games. Ngodzinashe just missed out over the last 5km but was still rewarded with a personal best time of 2:12:25 with fellow countrymen Issac also earning a new personal best in 2:13:31.

“The goal coming into this race was simple,” said Bester. “Gerda was going for the SA record and Irvette to qualify for the Olympics and they did exactly that, so I am very happy!” Taking into consideration the conditions, Bester feels that they are even capable of a lot more. “Look the conditions and the fact that they ran entirely on their own does not show the true time on the clock. I am certain that in better favorable conditions and more athletes around them, they would have run even faster but at the end of the day they executed exactly what was planned, and I am extremely happy with their performance. Now they will have some hard-earned rest and then the training starts again as we look towards the Olympic Games.”

See below for an interview with Vaylin Kirtly on Morning Live!

Last Man Standing!

The BackYard Ultra (BYU) requires athletes to run 6.7 kays every hour, on the hour, for as long as possible, until the last man standing is the winner. Murray & Roberts’ Wandisile Ngodlwana did that for 31 hours non-stop, winning the title of the inaugural event in the new series at Van Gaalen’s Farm in the Magaliesberg, on a testing route. That meant he covered an astonishing 208km, and what made the performance even more astounding was that the thermometer passed the 36-degree mark at midday… not once, but twice! No wonder the pay-off line for the race is “One More Lap!”

Green Runners: 13 Peaks for 13 Turtles

The natural environment is vitally important to all of us, but the way we live and the resources we use cause widespread damage to it. Fortunately, there are dedicated people working to protect and conserve the environment, including a number of incredible people from within the running community. This month we focus on Cape Town trail runner and environmental campaigner Karoline Hanks, who set a second women’s FKT (Fastest Known Time) for the 13 Peaks Challenge, and she did it all to help efforts to rehabilitate and conserve turtles. 

Be Famous with Under Armour & Modern Athlete!

Under Armour is partnering with Modern Athlete to bring your something fresh and exciting to coincide with the launch of the UA Flow Velociti Wind!

We are giving one lucky runner the chance to review this amazing new shoe for our next edition of Modern Athlete Magazine! So not only will you win a pair of these “fast” running shoes, you will also have your moment of fame in South Africa’s biggest running publication!

To whet your appetite to run in these awesome new shoes, check out this description of them: “There’s fast, and then there’s UA Flow fast. Lightweight, rubberless and durable, our newest cushioning gives a close-to-the-ground, grippy feeling of speed. The kind of speed that feels like you’ve got the wind at your back.”

The UA Flow Velociti’s speed comes from its innovative new design, and you simply need to experience it for yourself! So, what are you waiting for, check out our form below and enter today

Some Nitro Served on a Plate

The world’s elite athletes are all running in plated shoes these days, because very simply put, they make you faster, and if you have that same need for speed, you should give the PUMA Deviate Nitro a try. Ed Sean Falconer gives his views on the latest PUMA shoe.

Over the years, I have found it interesting to watch the development of the tech in PUMA’s shoes. One of their projects that stood out for me was Mobium technology – introduced around 2013, if my memory serves – which featured a thin figure-of-eight bungee cord built into the midsole, which contracted and stretched with your foot to give the shoe better rebound properties. It was an interesting concept that unfortunately didn’t really hit the spot with the running market, but I give PUMA points for trying something new.

Now PUMA have come out with the Deviate NITRO, which the company describes as a “max cushion shoe with improved efficiency for long runs.” But that’s just marketing speak, and could just as easily describe every other running shoe on the market. No, the real story here is the new tech, and it starts with the carbon-composite plate embedded in a nitrogen-infused midsole!

Riding the Plate Wave

The midsole is made from PUMA’s new NITRO foam, which is a supercritical material that provides a lighter and bouncier ride than previous midsole materials from PUMA, even their IGNITE foam. In layman’s terms, they pump nitrogen into the compound as it is formed and baked, which then creates subtle bubbling that ensures better cushioning and springiness in the midsole.

PUMA then added the carbon-infused INNOPLATE, sandwiched between two layers of NITRO and running till midway in the forefoot. This plate is designed to really make your toe-off ‘pop’ as the shoe helps to propel you forwards… much like PUMA’s Mobium band was designed to do, but this is so much more effective and efficient!

When I ran in the shoe, I found it a little on the rigid side at slow speeds, but that’s understandable – this shoe is designed to help you go faster, after all. Once you get up even a little speed, and pivot ever so slightly more forward than you may be used to doing, those plates really kick in. Overall, I felt the shoe gave me the right balance between soft cushioning on landing and a snappy take-off.

The tooling of the shoe is rounded off by a PUMAGRIP outsole, which is particularly effective in the forefoot to ensure firm grip on the road as that plate does its ‘slingshot’ act. After all, the last thing you’d want with that extra power is loss of traction, like an over-revved car spinning its wheels. The stack height drop is 8mm (32mm in the heel, 24mm at the toe), which is pretty standard stuff for a well cushioned running shoe.

My Only Criticism…

The mesh upper of this shoe is breathable and looks both modern and cool – and personally, I love the bright orange colour, because I like my running shoes to look fast! The upper has minimal overlays, which is good – while they provide structure and form to an upper, they can make it less flexible and giving, and I think this shoe has just the right amount.

Furthermore, I like that the tongue has minimal padding and is gusseted (attached to the footbed), meaning it stays in place throughout your run, but at the same time my wider foot found the forefoot area roomy and comfy enough. That’s an important consideration for me, given that PUMA did build some of its shoes on a narrow last in years gone by, which I found too tight.

However, there was one part of the upper that rubbed me up the wrong way at first. The first time I put on the shoes, I noticed slippage in the collar around my ankle, and I put this down to the interesting design of an unpadded collar with two prominent pads a little lower down that wrap each side of the heel. I also found that the slightly harder upper edge of the heel cup area was digging into my Achilles. I therefore put the laces through the extra eyelets closest to the ankle and synched them really tight, and that took care of the slippage, and to a large extent the Achilles irritation as well, but I did find that thicker socks were better.

…But the Ride Solves That!

That said, once I got up to speed in the shoes, I quickly forgot about the collar, because the performance of the rest of the shoe was so good! This shoe seems to promote forefoot striking and a quicker toe-off, and thus the collar of the shoe doesn’t play nearly as prominent a role as it would if you were heel-striking and squishing down on your heels. So, my take on this is that each individual runner will need to experiment with lacing and socks to find the most comfortable fit, and when you get that right, you will feel the real benefit of these shoes and their snappy forefoot.


Get Them Here: The PUMA Deviate Nitro retails for a recommended R3999 and is available from PUMA stores and at