The Magic of the Enduring Mile

Under Armour launches the UA All Out Mile Campaign in South Africa

No running distance or field event has the historic and enduring appeal as the Mile. The Mile, much like the 100 meters and the marathon is still widely considered as one of the most iconic distances and the pinnacle of athletic excellence.

The first sub-4-minute mile was smashed in 1954 by Roger Bannister. His time of 3:59.4 has since been broken by over 1400 athletes worldwide.

Two unmatched records stand today in the ladies and men’s categories. The men’s world record stands at 3:43.13, set by Hicham El Guerrouj of Morocco in 1999 while the women’s record sits at 4:12.33 held by Olympic sensation Sifan Hassan, set in July 2019.

However, the mile isn’t only for a considered ‘pro’ or Olympic athlete, it’s the ideal fitness distance for runners looking to test their speed endurance and pace up their tempo, regardless of age or ability.

With the continued popularity of the distance, Under Armour recently announced the launch of its popular Global Under Armour All Out Mile Campaign in SA.

UA will be challenging pro and novice runners across SA to go all out for 30 days to break their personal record over 1600m and benchmark themselves against competitors from around the world and at the same time stand a chance to win a host of exciting prizes.

“We are thrilled to be bringing this fierce campaign to South Africa. SA plays host to some of the most popular running events in the world and we have an ardent running community here. The Under Armour ‘All Out Mile’ has been created to challenge runners and encourage them to reach their best. We are excited to see it all unfold over the next few weeks” says Lorrianne Cloete Head of Marketing, at Under Armour SA.

Smashing the Mile

Training with the fast tempo of the mile is a great benefit to all distance runners. If you’ve never tried it before, this is a great opportunity to follow the challenge and surprise yourself with your abilities to improve from your initial benchmark time in Aug to your fastest All Out Mile attempt in Oct. The tech is all simple and free to use from UA. The hard part is the fun part, giving your everything over 1.6km.

I want to sign up!

STEP ONE

First things first, you start by registering for the challenge, by clicking the image on the right or the “Register Now” button below!

Step Two

Then, automatically track all of your runs by linking your UA MapMyRun™ account on FitRankings. If you don’t have the UA MapMyRun™ it can be downloaded by simply scanning the QR code below! You can link your app to Garmin, Suunto, and Apple.

Step Three

Set your benchmark mile and train from AUGUST 30 TO SEPTEMBER 30. Take advantage of the weekly training plans and video tips directly from UA’s professional athletes, coaches and Human Performance experts.

Need Help Training?

Everything you need is in the UA MapMyRun™ app, see below what you can look forward to!

Step Four

During the UA All Out Mile competition period, go all out and crush your PR from October 1 through October 11. 

After completing your UA All Out Mile (you can try more than once), your results will automatically be pulled from UA MapMyRun™ and appear on the FitRankings leader board.

See how you stack up versus runners from around the world.

WIN BIG!

What’s great about bagging your Mile results is that you can compare with your running buddies and everyone else all over the world.  And because we are all about rewarding you, we are offering local SA prizes exclusive to Modern Athlete! 

Every week we will be drawing one lucky winner that will win a pair of Connected Under Armour running shoes valued at R3500!  

Adding to that one lucky runner that enters the All Out Mile Challenge before the 31st of September will win a full kit experience, Under Armour will kit out the winning runner from head to toe in everything you need to smash that mile!

Take it Forward with adidas 4DFWD

The Latest Data-Driven 3D Printed Performance Technology

Today, adidas Running introduces the latest iteration of adidas 4DFWD – the next step in data-driven 3D printed midsole technology, designed to move you forward.

Combining years of athlete data with the unique technology of 3D printing, adidas 4DFWD is created to provide runners with an all-new running experience.

For over four years, adidas has developed 4D lattice midsole technology in partnership with Carbon. Combining athlete data and Carbon’s Digital Light SynthesisTM technology to produce precision-tuned 3D printed midsoles.

adidas 4D footwear is amongst the first in the world to use this cutting-edge technology, which offers the ability to fine-tune midsoles to specific patterns of movement so that athletes get precision performance with every step.

Identified from one of five million possible lattice structures, the 4DFWD is made with nature. The midsole consists of 40% natural and renewable materials with the intent to help end plastic waste.

The unique 4DFWD cell geometry is coded to compress in one direction only: forward.  When a foot impacts the ground, it applies braking forces. 4DFWD reduces these forces by redirecting the impact into forward motion. With every step the 4DFWD midsole shears forward, providing a smooth transition and gliding experience.

The Challenge Awaits!

To mark the shoe’s release, adidas is launching the Take It Forward Challenge where runners or walkers of all abilities are challenged to complete 30km in three weeks in the adidas Running app!

(download on 
Apple/Android).

Sign up for the Take It Forward Challenge between 05-09 August and then run or walk outdoors or on a treadmill between 10-31 August. And if you’re looking for a holistic training plan to help you get to that total of 30km, adidas Runners has you covered with a free virtual programme comprising of training, running, and nutrition sessions.

These will be on your local group channels within the app, you can join adidas Runners in Cape TownJoburg or Durban and follow their holistic training plan to help you achieve this goal. We have created an easy to follow guide below!

Sign Up to the Take it Forward Challenge in the free adidas Running App

Get holistic support by joining your nearest adidas Running Community

Find adidas Runners events taking place during the Take it Forward Challenge

adidas 4DFWD will be available on adidas.co.za, in adidas concept stores and select sports retailers from 12 August. Follow the Instagram conversation on @adidasZA using #adidas4DFWD or visit adidas.co.za for more information.

Win With Garmin

In celebration of strong, fit women this Women’s Month, we are running a giveaway where you could win your own Garmin Forerunner 55, valued at R3999!

A watch for the modern woman, the Forerunner 55 has amazing features geared to help in a fast-paced lifestyle, like stress management and sleep cycle tracking. Another phenomenal feature is that the watch can actually sense if you are involved in an incident that threatens your health or safety, and then sends a message with your location to emergency contacts when paired with a compatible smartphone! This means you can head out for your training session knowing that help will come, if needed.

To win this amazing watch, all you need to do is tell us about the strong women in your life, and why they inspire you. The winning story will be featured in an upcoming issue of Modern Athlete magazine, celebrating strong women that we look up to aspire to emulate!

Run to Clean Up Our Oceans!

Ahead of World Oceans Day on June 8, adidas is harnessing the power of sport and using it as a force for change, by inviting you to join in its world-wide campaign to unite and Run for the Oceans!

From May 28 to June 8, adidas x Parley Run for the Oceans is returning for a fourth year, continuing its commitment to urgently address the devastating levels of marine plastic pollution in the oceans. For every kilometre recorded during this period as part of the campaign, adidas is committing to clean up the equivalent of 10 plastic bottles from beaches, remote islands and coastlines!

How Do You Get Involved?

It’s as simple as downloading the adidas Runtastic app, going to the community tab and joining the “Run for the Oceans Challenge.

Once joined, you can link the app to your training account, so any kay you run will automatically update to the app. It’s that easy! And to get you really motivated, we will be running competitions where you can put yourself in the running to win five adidas hampers valued at R2000 each!

What is it all about?

Since 2015, adidas has made more than 30 million pairs of shoes with Parley Ocean Plastic. that’s plastic waste intercepted on beaches and in coastal communities, preventing it from polluting the oceans. But whilst progress has been made on the journey towards a more sustainable future, there is still vital work to be done in reducing marine plastic pollution.

Alberto Uncini Manganelli, GM Running & Credibility Sports at adidas, said: “As a global brand, and as global citizens, we have a big role to play in conserving the oceans and our planet. It is our responsibility to use our platforms, products, and voices to not just raise awareness, but to put into effect real action. In just three decades, the world’s oceans could contain more discarded plastic than fish if we don’t act now – only by working together and uniting can we end plastic waste.

To-date, adidas x Parley Run for the Oceans has united over 3 million runners around the world, collectively clocking up 25.5 million KMs and raising $2.5 million to help Parley develop its initiatives and educational programs in the fight against marine plastic pollution. In 2019, 92 schools were enrolled in the program and are now educations hubs, as well as plastic interception points for the local community. As a result, 70,000 kids and their families participated in the program.

Cyrill Gutsch, CEO and Founder of Parley, said: “More than a run or awareness campaign, Run for the Oceans has evolved into a powerful impact platform, one that inspires and empowers millions of people worldwide to unite around a common goal and support the oceans through sport, boosting the Parley movement through actual movement. And more than a partner, adidas has been a true ally, the family member we so urgently needed on our side to prove that industry can be the key that scales and accelerates solutions to the massive environmental problems we face. We believe that collaboration, creativity, and eco-innovation is the winning formula to save our oceans and end the global plastic crisis threatening the natural world, our own health and our future. Everyone who joins the run helps drive this vision forward.”

But this is just the beginning for the global initiative. As announced as part of adidas’ strategy ‘Own the Game’ in March (2021), Run For The Oceans will be further expanded to create a more inclusive digital and physical community space. By 2025, adidas aims to achieve a cumulative participation of 40 million people.

You can be part of this amazing journey to action significant change and clean up our oceans, all by doing what you already love to do… Running!

 

 

 

Be Famous with Under Armour & Modern Athlete!

Under Armour is partnering with Modern Athlete to bring your something fresh and exciting to coincide with the launch of the UA Flow Velociti Wind!

We are giving one lucky runner the chance to review this amazing new shoe for our next edition of Modern Athlete Magazine! So not only will you win a pair of these “fast” running shoes, you will also have your moment of fame in South Africa’s biggest running publication!

To whet your appetite to run in these awesome new shoes, check out this description of them: “There’s fast, and then there’s UA Flow fast. Lightweight, rubberless and durable, our newest cushioning gives a close-to-the-ground, grippy feeling of speed. The kind of speed that feels like you’ve got the wind at your back.”

The UA Flow Velociti’s speed comes from its innovative new design, and you simply need to experience it for yourself! So, what are you waiting for, check out our form below and enter today

Some Nitro Served on a Plate

The world’s elite athletes are all running in plated shoes these days, because very simply put, they make you faster, and if you have that same need for speed, you should give the PUMA Deviate Nitro a try. Ed Sean Falconer gives his views on the latest PUMA shoe.

Over the years, I have found it interesting to watch the development of the tech in PUMA’s shoes. One of their projects that stood out for me was Mobium technology – introduced around 2013, if my memory serves – which featured a thin figure-of-eight bungee cord built into the midsole, which contracted and stretched with your foot to give the shoe better rebound properties. It was an interesting concept that unfortunately didn’t really hit the spot with the running market, but I give PUMA points for trying something new.

Now PUMA have come out with the Deviate NITRO, which the company describes as a “max cushion shoe with improved efficiency for long runs.” But that’s just marketing speak, and could just as easily describe every other running shoe on the market. No, the real story here is the new tech, and it starts with the carbon-composite plate embedded in a nitrogen-infused midsole!

Riding the Plate Wave

The midsole is made from PUMA’s new NITRO foam, which is a supercritical material that provides a lighter and bouncier ride than previous midsole materials from PUMA, even their IGNITE foam. In layman’s terms, they pump nitrogen into the compound as it is formed and baked, which then creates subtle bubbling that ensures better cushioning and springiness in the midsole.

PUMA then added the carbon-infused INNOPLATE, sandwiched between two layers of NITRO and running till midway in the forefoot. This plate is designed to really make your toe-off ‘pop’ as the shoe helps to propel you forwards… much like PUMA’s Mobium band was designed to do, but this is so much more effective and efficient!

When I ran in the shoe, I found it a little on the rigid side at slow speeds, but that’s understandable – this shoe is designed to help you go faster, after all. Once you get up even a little speed, and pivot ever so slightly more forward than you may be used to doing, those plates really kick in. Overall, I felt the shoe gave me the right balance between soft cushioning on landing and a snappy take-off.

The tooling of the shoe is rounded off by a PUMAGRIP outsole, which is particularly effective in the forefoot to ensure firm grip on the road as that plate does its ‘slingshot’ act. After all, the last thing you’d want with that extra power is loss of traction, like an over-revved car spinning its wheels. The stack height drop is 8mm (32mm in the heel, 24mm at the toe), which is pretty standard stuff for a well cushioned running shoe.

My Only Criticism…

The mesh upper of this shoe is breathable and looks both modern and cool – and personally, I love the bright orange colour, because I like my running shoes to look fast! The upper has minimal overlays, which is good – while they provide structure and form to an upper, they can make it less flexible and giving, and I think this shoe has just the right amount.

Furthermore, I like that the tongue has minimal padding and is gusseted (attached to the footbed), meaning it stays in place throughout your run, but at the same time my wider foot found the forefoot area roomy and comfy enough. That’s an important consideration for me, given that PUMA did build some of its shoes on a narrow last in years gone by, which I found too tight.

However, there was one part of the upper that rubbed me up the wrong way at first. The first time I put on the shoes, I noticed slippage in the collar around my ankle, and I put this down to the interesting design of an unpadded collar with two prominent pads a little lower down that wrap each side of the heel. I also found that the slightly harder upper edge of the heel cup area was digging into my Achilles. I therefore put the laces through the extra eyelets closest to the ankle and synched them really tight, and that took care of the slippage, and to a large extent the Achilles irritation as well, but I did find that thicker socks were better.

…But the Ride Solves That!

That said, once I got up to speed in the shoes, I quickly forgot about the collar, because the performance of the rest of the shoe was so good! This shoe seems to promote forefoot striking and a quicker toe-off, and thus the collar of the shoe doesn’t play nearly as prominent a role as it would if you were heel-striking and squishing down on your heels. So, my take on this is that each individual runner will need to experiment with lacing and socks to find the most comfortable fit, and when you get that right, you will feel the real benefit of these shoes and their snappy forefoot.

 

Get Them Here: The PUMA Deviate Nitro retails for a recommended R3999 and is available from PUMA stores and at PUMA.com

Under Armour Unveils Its Fastest Performance Running Shoe Yet!

Tested for over 11,000 miles, the UA Flow Velociti Wind is the latest chapter in running innovation with a disruptive design and all-in-one cushioning system that eliminates the rubber outsole.

What is the flow state? The feeling you get when you could keep running for miles. The feeling of wanting to keep going one more mile – because you feel so good. The feeling of light, effortless speed. The feeling of the wind at your back. Every runner is searching for that flow state.

Under Armour is inspired by our elite run athletes and is constantly pursuing the most innovative solutions to help them get better. In a sport where every second counts, the Under Armour team sought to create a lightweight yet supportive shoe that would perform for elite runners in their most taxing workouts. The team focused on a simple idea: how can we create a shoe that’s built for speed and breaking barriers? Could they remove the heaviest part of the shoe – the outsole, without sacrificing durability or traction?

After three years, over 17 rounds of raw material testing, 9 rounds of biomechanical testing, 15 rounds of shoe testing, and over 11,000 miles of wear testing – they did it. Introducing the all-new UA Flow midsole.

UA Flow Velociti Wind

UA Flow is a responsive, grippy, and supportive singular-foam compound that eliminates the rubber outsole, enabling Under Armour to create an innovative, high-traction running shoe with nothing on the market like it today. UA Flow makes its debut in the running category with the UA Flow Velociti Wind, a high-performance running shoe offering.

The UA Flow Velociti Wind was designed and engineered to provide great responsiveness and energy return, grippy traction so you can run with confidence, and a ground-breaking super-engineered upper solution, UA Warp, that moulds perfectly to the human form to unlock performance. The UA Flow Velociti Wind is designed for speed over longer distances – putting the wind at your back with every stride.


CREATED TO HELP RUNNERS REACH THEIR FLOW STATE 

UA Flow came from the minds of our Footwear Innovation Team in Portland, Oregon, who partnered with some of the world’s best material science companies to bring a completely new footwear experience. They focused on the simple idea: how could they make it feel like the wind is at your back with every stride? The solution: think outside the box by eliminating the traditional rubber outsole completely, all while providing comfort, flexibility and traction with every step.

“Flow is smooth in every sense of the word. It’s a smooth experience while running in the shoes. It’s a smooth feeling when going through the entire gate cycle and foot strike. And it also feels smooth in the sense that it is lacking distraction. There’s nothing there that is getting in the way of you and your flow state.” – Tom Luedecke, Creative Director of Footwear Innovation.

The development of UA Flow was executed in partnership between Dow and the Under Armour team including Innovation, Product Design, Biomechanics, Athlete and Consumer Insights groups, and many others – with over 50 people involved in collectively bringing this new technology to fruition. Over 130 elite athletes ran more than 11,000 miles during the product wear testing phase of the UA Flow development process.

The UA Flow midsole technology made its debut in the basketball category with the launch of Stephen Curry’s signature shoe, the Curry Flow 8, under his new namesake brand. Working with the basketball legend meant the performance team could leverage their learnings across categories, and design footwear solutions for elite basketball and run athletes.

“When I wear the UA Flow Velociti Wind, it feels like nothing’s weighing me down.” – Morgan McDonald, UA Pro Runner


WHAT IS UA FLOW?

UA Flow disrupts the design of a traditional running shoe by completely eliminating the rubber outsole, reducing the 2-3 ounces of weight that it adds, on average, from a traditional running shoe. UA Flow is the lightest midsole technology in UA’s current running line-up, bringing unparalleled lightweight cushion and long-lasting technology to the run category. The foam has naturally sticky traction, so traditional bulky overlays of the past aren’t needed.

UA Flow debuts in the run category with the UA Flow Velociti Wind, a lightweight performance running shoe designed for runners who seek a neutral platform with a go-to fast feel. At just 8.5oz (men’s size 9), this shoe is a solution for runners looking for speed and support in their tempo workouts, fast-paced long runs, and longer road races.

“These shoes feel weightless, almost as if there’s nothing there. Hitting flow state in a workout is much easier
when you have a shoe that moulds really well to your foot, is responsive to the ground, and is so lightweight, because I have no distractions.” – Madeline Kopp, UA Pro Runner

ALL NEW FEATURES CREATE A SHOE MADE FOR PERSONAL BESTS

UA Warp is a ground-breaking upper that moulds perfectly to the human form to unlock performance. It features supporting tapes that act like seatbelts on the foot, placed precisely where our biomechanists found them to be most helpful for a runner. The tapes are in tension when you need them and relax when you don’t – eliminating any buckling and pinch points from traditional uppers built with continuous materials.

The UA Warp upper then moves in unison with the foot, supporting it in each step to help unlock performance by improving the efficiency of the foot to shoe interface in each stride. UA Warp locks you onto the UA Flow midsole without getting in the way of the foot’s natural movement.

The UA Flow Velociti Wind helps runners grip the surface better and run with confidence, with unparalleled traction. Flow’s rubberless outsole provides higher traction than traditional compounds to grip the surface better. Even without a traditional outsole, wear testers found that UA Flow performed in any condition they faced – from wet cement to uneven gravel and variable roads.

“UA Flow is another huge leap forward for Under Armour—and it opens up the possibilities for future models and seasons,” said Josh Rattet, Under Armour Vice President of Global Footwear. “We have been deliberate and focused on our quest to build an authentic and credible run brand over the past few years, and the UA Flow Velociti Wind is truly a testament to our team’s commitment to creating solutions to make all runners better.”

PRODUCT DNA:

  • Weight: Men’s 9 – 8.5oz (214g) / Women’s 7 – 8.02oz (227g)
  • Price: R3499
  • Heel: 26mm
  • Forefoot: 18mm
  • Offset: 8mm

The UA Flow Velociti Wind will be available to the SA Market from the 18th of March and will be available on www.underarmour.co.za and Premium UA Brand Houses across the country.