Category: Ad Free

Ahead of World Oceans Day on June 8, adidas is harnessing the power of sport and using it as a force for change, by inviting you to join in its world-wide campaign to unite and Run for the Oceans!

From May 28 to June 8, adidas x Parley Run for the Oceans is returning for a fourth year, continuing its commitment to urgently address the devastating levels of marine plastic pollution in the oceans. For every kilometre recorded during this period as part of the campaign, adidas is committing to clean up the equivalent of 10 plastic bottles from beaches, remote islands and coastlines!

How Do You Get Involved?

It’s as simple as downloading the adidas Runtastic app, going to the community tab and joining the “Run for the Oceans Challenge.“

Once joined, you can link the app to your training account, so any kay you run will automatically update to the app. It’s that easy! And to get you really motivated, we will be running competitions where you can put yourself in the running to win five adidas hampers valued at R2000 each!

What is it all about?

Since 2015, adidas has made more than 30 million pairs of shoes with Parley Ocean Plastic. that’s plastic waste intercepted on beaches and in coastal communities, preventing it from polluting the oceans. But whilst progress has been made on the journey towards a more sustainable future, there is still vital work to be done in reducing marine plastic pollution.

Alberto Uncini Manganelli, GM Running & Credibility Sports at adidas, said: “As a global brand, and as global citizens, we have a big role to play in conserving the oceans and our planet. It is our responsibility to use our platforms, products, and voices to not just raise awareness, but to put into effect real action. In just three decades, the world’s oceans could contain more discarded plastic than fish if we don’t act now – only by working together and uniting can we end plastic waste.

To-date, adidas x Parley Run for the Oceans has united over 3 million runners around the world, collectively clocking up 25.5 million KMs and raising $2.5 million to help Parley develop its initiatives and educational programs in the fight against marine plastic pollution. In 2019, 92 schools were enrolled in the program and are now educations hubs, as well as plastic interception points for the local community. As a result, 70,000 kids and their families participated in the program.

Cyrill Gutsch, CEO and Founder of Parley, said: “More than a run or awareness campaign, Run for the Oceans has evolved into a powerful impact platform, one that inspires and empowers millions of people worldwide to unite around a common goal and support the oceans through sport, boosting the Parley movement through actual movement. And more than a partner, adidas has been a true ally, the family member we so urgently needed on our side to prove that industry can be the key that scales and accelerates solutions to the massive environmental problems we face. We believe that collaboration, creativity, and eco-innovation is the winning formula to save our oceans and end the global plastic crisis threatening the natural world, our own health and our future. Everyone who joins the run helps drive this vision forward.”

But this is just the beginning for the global initiative. As announced as part of adidas’ strategy ‘Own the Game’ in March (2021), Run For The Oceans will be further expanded to create a more inclusive digital and physical community space. By 2025, adidas aims to achieve a cumulative participation of 40 million people.

You can be part of this amazing journey to action significant change and clean up our oceans, all by doing what you already love to do… Running!

 

 

 

Tested for over 11,000 miles, the UA Flow Velociti Wind is the latest chapter in running innovation with a disruptive design and all-in-one cushioning system that eliminates the rubber outsole.

What is the flow state? The feeling you get when you could keep running for miles. The feeling of wanting to keep going one more mile – because you feel so good. The feeling of light, effortless speed. The feeling of the wind at your back. Every runner is searching for that flow state.

Under Armour is inspired by our elite run athletes and is constantly pursuing the most innovative solutions to help them get better. In a sport where every second counts, the Under Armour team sought to create a lightweight yet supportive shoe that would perform for elite runners in their most taxing workouts. The team focused on a simple idea: how can we create a shoe that’s built for speed and breaking barriers? Could they remove the heaviest part of the shoe – the outsole, without sacrificing durability or traction?

After three years, over 17 rounds of raw material testing, 9 rounds of biomechanical testing, 15 rounds of shoe testing, and over 11,000 miles of wear testing – they did it. Introducing the all-new UA Flow midsole.

UA Flow Velociti Wind

UA Flow is a responsive, grippy, and supportive singular-foam compound that eliminates the rubber outsole, enabling Under Armour to create an innovative, high-traction running shoe with nothing on the market like it today. UA Flow makes its debut in the running category with the UA Flow Velociti Wind, a high-performance running shoe offering.

The UA Flow Velociti Wind was designed and engineered to provide great responsiveness and energy return, grippy traction so you can run with confidence, and a ground-breaking super-engineered upper solution, UA Warp, that moulds perfectly to the human form to unlock performance. The UA Flow Velociti Wind is designed for speed over longer distances – putting the wind at your back with every stride.

CREATED TO HELP RUNNERS REACH THEIR FLOW STATE 

UA Flow came from the minds of our Footwear Innovation Team in Portland, Oregon, who partnered with some of the world’s best material science companies to bring a completely new footwear experience. They focused on the simple idea: how could they make it feel like the wind is at your back with every stride? The solution: think outside the box by eliminating the traditional rubber outsole completely, all while providing comfort, flexibility and traction with every step.

“Flow is smooth in every sense of the word. It’s a smooth experience while running in the shoes. It’s a smooth feeling when going through the entire gate cycle and foot strike. And it also feels smooth in the sense that it is lacking distraction. There’s nothing there that is getting in the way of you and your flow state.” – Tom Luedecke, Creative Director of Footwear Innovation.

The development of UA Flow was executed in partnership between Dow and the Under Armour team including Innovation, Product Design, Biomechanics, Athlete and Consumer Insights groups, and many others – with over 50 people involved in collectively bringing this new technology to fruition. Over 130 elite athletes ran more than 11,000 miles during the product wear testing phase of the UA Flow development process.

The UA Flow midsole technology made its debut in the basketball category with the launch of Stephen Curry’s signature shoe, the Curry Flow 8, under his new namesake brand. Working with the basketball legend meant the performance team could leverage their learnings across categories, and design footwear solutions for elite basketball and run athletes.

“When I wear the UA Flow Velociti Wind, it feels like nothing’s weighing me down.” – Morgan McDonald, UA Pro Runner

WHAT IS UA FLOW?

UA Flow disrupts the design of a traditional running shoe by completely eliminating the rubber outsole, reducing the 2-3 ounces of weight that it adds, on average, from a traditional running shoe. UA Flow is the lightest midsole technology in UA’s current running line-up, bringing unparalleled lightweight cushion and long-lasting technology to the run category. The foam has naturally sticky traction, so traditional bulky overlays of the past aren’t needed.

UA Flow debuts in the run category with the UA Flow Velociti Wind, a lightweight performance running shoe designed for runners who seek a neutral platform with a go-to fast feel. At just 8.5oz (men’s size 9), this shoe is a solution for runners looking for speed and support in their tempo workouts, fast-paced long runs, and longer road races.

“These shoes feel weightless, almost as if there’s nothing there. Hitting flow state in a workout is much easier
when you have a shoe that moulds really well to your foot, is responsive to the ground, and is so lightweight, because I have no distractions.” – Madeline Kopp, UA Pro Runner

ALL NEW FEATURES CREATE A SHOE MADE FOR PERSONAL BESTS

UA Warp is a ground-breaking upper that moulds perfectly to the human form to unlock performance. It features supporting tapes that act like seatbelts on the foot, placed precisely where our biomechanists found them to be most helpful for a runner. The tapes are in tension when you need them and relax when you don’t – eliminating any buckling and pinch points from traditional uppers built with continuous materials.

The UA Warp upper then moves in unison with the foot, supporting it in each step to help unlock performance by improving the efficiency of the foot to shoe interface in each stride. UA Warp locks you onto the UA Flow midsole without getting in the way of the foot’s natural movement.

The UA Flow Velociti Wind helps runners grip the surface better and run with confidence, with unparalleled traction. Flow’s rubberless outsole provides higher traction than traditional compounds to grip the surface better. Even without a traditional outsole, wear testers found that UA Flow performed in any condition they faced – from wet cement to uneven gravel and variable roads.

“UA Flow is another huge leap forward for Under Armour—and it opens up the possibilities for future models and seasons,” said Josh Rattet, Under Armour Vice President of Global Footwear. “We have been deliberate and focused on our quest to build an authentic and credible run brand over the past few years, and the UA Flow Velociti Wind is truly a testament to our team’s commitment to creating solutions to make all runners better.”

PRODUCT DNA:

• Weight: Men’s 9 – 8.5oz (214g) / Women’s 7 – 8.02oz (227g)
• Price: R3499
• Heel: 26mm
• Forefoot: 18mm
• Offset: 8mm

The UA Flow Velociti Wind will be available to the SA Market from the 18^{th of} March and will be available on www.underarmour.co.za and Premium UA Brand Houses across the country.