Adidas announces second year of move for the planet – funding projects in areas impacted by extreme weather conditions around the world

  • For every ten minutes of movement logged by users on the adidas Running App, adidas is pledging to donate €1 – up to €1.5 million – between 10th and 22nd May.

  • Users can log time against over 100 sports including the likes of Handball, Zumba Fitness, Padel and many more.

  • Partnerships with Common Goal and the UN Climate Change Sports for Climate Action to support projects that offer sustainability education and help to make sports facilities more resilient against extreme weather

South Africa, May 2, 2024 – Today, adidas announces the return of Move For The Planet – its global initiative harnessing collective movement to create collective impact. adidas is calling on all athletes at every level across the world to track their physical activity across a variety of sports to raise money for projects in areas impacted by heat waves, flooding, and other extreme weather conditions.

Extreme weather conditions are having an increasing impact on the places people play and practice sport. From the neighbourhood pitches to global sports venues. Statistics reveal that by 2050, almost one-fourth of the English football league team’s stadiums (23 out of 92) are projected to be partially or completely flooded every year. Further research by the UN states that approximately half of former Winter Olympic host cities will likely be unable to host future games in the same timeframe.

In 2023, over a million people took part in the first year of Move For The Planet, with the leading activities for minutes recorded including running (63.1%), walking (17.9%) and cycling (9.2%). 

This year adidas has expanded the initiative to include over 100 sports including Football, Kayaking, Jump Rope, Powerlifting and many more.

In 2024, for every ten minutes of movement logged on the adidas Running App between 10th – 22nd May, adidas will donate €1 – up to a total of €1.5 million. These funds will be used to help create real world change, through education on sustainability and the enhancement of facilities to make them more resilient against extreme weather conditions.

Ashley Czarnowski, Senior Director, Global Purpose Marketing at adidas said: “We’re excited to build on the success of the first year of Move for The Planet, which brought together a community of over one million people across the world.

This year people can record movement in over 100 sports and we are expanding the impact of the programme to include a new set of projects and initiatives. Whether it’s taking part at the grassroots or competing at the highest level, we all have a deep connection to the places we play. Together we can unite as a global sporting community to help some of those places, by making sports facilities more resilient to extreme weather conditions and providing education on sustainability.”

Common Goal is a global impact movement that aims to shift society towards a more sustainable and equitable future through sport – who unite Community organisations, athletes, clubs, brands and other stakeholders to collaborate towards the wellbeing of our people and planet.

Olivia Baston-Pitt, Senior Impact Sponsorship Manager at Common Goal said: “We’re thrilled that the Move For The Planet initiative is back for a second year. The success of last year meant we were able to increase the accessibility of sport for individuals who haven’t always had that privilege.

Take the Cancha Violeta sports space in San Pedro Xalostoc, Mexico, where we were able to support the installation of a brand-new multi-sport pitch and a drainage programme that collects water for the neighbouring grass pitch and garden.

Alongside Common Goal, adidas will also be supporting UN Climate Change – Sports for Climate Action to develop a series of training modules for sports and NGOs operating in the nexus of sport and development. The UN Climate Change is the United Nations entity tasked with supporting the global response to the threat of climate change. The partnership is centered on using sport to educate and engage communities on climate-related topics and sustainable practices.

The funds created by Move For The Planet will go towards creating publicly accessible training materials as well as the hosting of training sessions with networks of NGOs and other organisations to enable them to transform communities in the service of future for sport on a thriving planet.

For more information on how to join in or for more on the initiative itself, please visit https://www.adidas.co.za/sustainability.

Beyond My IMPossible

When we feel empowered to tell our stories, there are no limits to how much we can inspire others. Through BEYOND MY IMPOSSIBLE, adidas is empowering 11 women to cross their first marathon finish line, at the 2022 Sanlam Cape Town Marathon in October, while sharing their journey to the start line with the running community. 

The Coach

COACH KATHLEEN SHUTTLEWORTH 

Living out her core value, “Driven by passion, pursuing excellence” since 2004, Coach Kathleen has guided numerous athletes to achieving provincial and national medals in track, cross country and biathlon.

She’s also helped many runners of all levels to conquer their first marathon or achieve that elusive personal best. Now she is putting her considerable talents to helping 11 women tackle their first marathon.

 

The Runners

ZOE BROWN
Age: 32
Resides: Rondebosch 

Bio: Zoe describes herself as an “ordinary girl with an extraordinary job.”

She’s a radio presenter for The Flash Drive from 15h00-19h00 on KFM 94.5, and a TV presenter on the Expresso Show on SABC 3. 

Follow Zoe’s journey @zbzoebrown 

NCEBAKAZI DYANI
Age: 26
Resides: Rondebosch 

Bio: Ncebakazi runs with the adidas Runners Cape Town crew and is a hiking fanatic. She describes herself as an adventure enthusiast and the “coolest aunt, daughter and sister!”

Her latest adventure is being on a journey to finish her first marathon.

Follow Ncebakazi’s journey @dyanincebakazi 

LENISE SWANSON 
Age: 41 
Resides: Monte Vista 

Bio: As a medical doctor and mother of four, Lenise is an advocate for a healthy lifestyle. She loves taking on new challenges, and this year has chosen to compete in her first full marathon. Her future goal is to participate in major international marathons, while experiencing many wonderful countries and cultures around the world. 

Follow Lenise’s journey @lenise_swanson  

LEATITIA GRADWELL
Age: 45
Resides: Plumstead
 

Bio: Leatitia is a wife and mom, who works in the pharmaceutical industry. She describes herself as a Christian girl from Mitchell’s Plain trying to better herself, and hoping it will empower other women in the process.

She believes that “we rise by lifting others.” When it comes to the Cape Town Marathon, Leatitia says she’s going to run with purpose: “I’m pacing myself and I’m going to end strong!”

YENTLE ARENDSE
Age: 33
Resides: Parow
 

Bio: Yentle is married, has a son and two more stepchildren, and works at a signage company. Family is really important to her, as she lost her Dad at a young age, and sadly, also her mom at the end of 2020. She spends most weekends running, watching her husband and children play soccer, and watching English football.

Follow Yentle’s Journey  @yentlearendse 

JANA STEYN
Age: 30
Resides: Langebaan
 

Bio: Jana spent most of her life in the bushveld of Limpopo. She recently moved to the West Coast in the Cape, and is fulfilling her dream to live at the beach.

Jana is a lawyer and enjoys going on all sorts of adventures while exploring her home country.

 

Follow Jana’s Journey @janasteyn92 

KAY ABRAHAMS
Age: 24
Resides: Somerset West
 

Bio: Kay describes herself as a runner and a creative. Family and community is important to her, and she enjoys the outdoors.

She’s currently on a journey to completing her first marathon, the Cape Town Marathon.

Follow Kay’s Journey @kayabrahams 

SHAAKIRAH JAFTHA
Age:
27
Resides: Steenberg
 

Bio: Shaakirah is a single mom, who was born and raised in the Cape Flats. She is an adidas Runners Booster, and has an absolute passion for running.

Her dream is to inspire change and make a difference through sport, specifically running. She describes herself as “inspired to inspire.” 

Follow Shaakirah’s journey @shaakirahjaftha 

ASHLEIGH BREDEVELDT
Age: 3
2
Resides: Southfield

Bio: Ashleigh was born profoundly deaf in Cape Town with an identical womb-mate. She received a cochlear implant at the tender age of five and obtained full language. Today she’s a go-getter who enjoys outdoor activities and exploring hidden gems in South Africa and abroad.

Ashleigh is a graphic designer, a deaf awareness advocate, and is always ready to take on a new challenge!

Follow Ashleigh’s journey @jog4pizza 

MELISSA ABRAHAMS
Age: 35
Resides: Bellville 

Bio: Having experienced health challenges after being diagnosed with PCOS during her infertility journey, Melissa now considers running her medicine, her coping mechanism, and her quiet time with God. She says she is running towards the vision of becoming a happier, healthier individual, wife, and mother one day soon!

Follow Melissa’s Journey @melissaabrahams

TRACEY ABRAHAMESE
Age: 40
Resides: Plumstead 

Bio: Tracey is a 40-year-old single mother to a young daughter and two fur babies. She is passionate about flowers, fitness, fierce females, furry friends, and the outdoors.

Tracey is an advocate for mental health and women’s empowerment, and she firmly believes that women need to uplift, encourage, motivate, support and celebrate each other.

Follow Tracey’s Journey @justcallmetrace_fitness