A New House. Under Armour Levels Up Menlyn Mall.
Officiated by Head of Retail, Brent Venter, the grand store opening unveiled a ‘New House’ that showcased Under Armour’s new cutting-edge city concept. This new concept boasts a palette designed to reflect the Under Armour brand elements and embodies three specific design principles: Authentic, Strong and Active.
“Not only are we focused on growing our distribution footprint but we are also challenging ourselves to show up significantly better in our existing doors. I’m really proud of the team who have brought this concept to life. I’m sure that you’ll agree that this new space optimises our efforts to inspire and delight our athletes with a powerful assortment of premium technical products to service their performance needs. We’re enjoying some excellent brand momentum at the moment. I’m excited to see our strategy playing out. More to come in the coming months,” states Darren Cooke, Managing Director of Brands, Ares Holdings (Pty) Ltd.
The ‘New House’ plans are a testament to Under Armour’s rapid expansion across Europe, Middle East and Africa (EMEA), since establishing a presence in the market just over a decade ago. Under Armour’s EMEA revenue at the end of its latest financial year is 60 per cent larger than pre-pandemic levels. This makes EMEA the fastest-growing Under Armour region globally, with a strong focus on South African team sport athletes and fitness enthusiasts alike.
In keeping with its focus and goal of helping athletes to level up, the final store concept features performance products across popular co-gender train and run collections such as RUSH, Iso-Chill, HOVR, FLOW, and many more. For Under Armour, every new store is an opportunity to push athletes further, showing them what it takes to be the best, as well as providing them with the best apparel to do just that.
Under Armour believes in the transformative power of sport to unite, inspire, and change the world. For two decades, “Protect This House” has served as a rallying cry, instilling pride and determination in athletes worldwide. It represents the unwavering commitment to push limits, achieve greatness, and embrace the “we” mindset, fostering teamwork and mutual trust. Through the unveiling of the ‘New House’ Menlyn store, the brand hopes to remind their friends of the brand, Under Armour athletes and shoppers alike, of the sense of ‘team’ and generate a welcomed feel when they step into the store.
Under Armour invites you to be part of this exceptional celebration of athleticism and innovation at the “New House” store in Menlyn Shopping Centre.
Find us at Menlyn Mall Shopping Centre, Shop G173 Menlyn, Pretoria, and experience the future of athletic excellence.