Leading South African automotive manufacturer Toyota has come on board as the sponsor of the official 2017 Comrades Marathon headgear. Toyota has been a sponsor of The Ultimate Human Race for the past seven years and this year’s race cap has been designed with the Comrades runner in mind. It is manufactured from lightweight material with moisture management properties to ensure the most comfortable, cool headgear on race day – Sunday, 4 June 2017.
Comrades Marathon Association (CMA) General Manager, Chris Fisher says, “We extended an offer to Toyota to sponsor this high visibility element – the Comrades branded keepsake. We felt that for seven years now Toyota had sponsored not only the vehicles but the ‘Last Mile’ as well, so for us it was the natural extension to their sponsorship rights.”
Fisher adds, “According to the rules, the Toyota Comrades cap is the preferred (but not compulsory) branded headgear permitted on race day. With 20-thousand caps being presented to runners at either of the two registration points in Durban and Pietermaritzburg, this new look cap will definitely make a statement on race day – this year they will be white and red with the Toyota brand on the sides.”
Runners can collect their Toyota Comrades cap and New Balance Comrades race t-shirt together with their Bonitas race numbers, final race instructions, the official Comrades souvenir magazine and goodie bag at the Comrades Expo in Durban or the Pietermaritzburg registration venue between 1 and 3 June 2017, depending on which registration point they had selected on the entry form.
The 2017 Comrades Marathon will be the 47th uo-run in Comrades history, starting at the Durban City Hall at 5h30 and ending 12 hours later at the home of the Golden Horse Casino, the Scottsville Racecourse on Sunday, 4 June 2017.