Under Armour joins Gun Run as technical sponsor

In just over a week, Cape Town will come alive as thousands of athletes hit the streets for the 30th OUTsurance Gun Run – a must-do event on South Africa’s sporting calendar. This year, Under Armour, known for pushing the limits in athletic gear, is stepping up as the official technical sponsor, and they’ve chosen the UA Infinite Elite as the race’s official shoe.

Whether you’re tackling the 21km half marathon, the 17km trail run, or just enjoying the 5km fun run, there’s something for every runner. And with the stunning backdrop of Cape Town’s iconic scenery, participants are in for a real treat. Lacing up the UA Infinite Elite means runners can expect top-notch comfort, peak performance, and a sleek look as they chase their personal bests

Winning isn’t just about hard work and determination—it also comes down to the gear you’ve got on your feet. Over the past decade, we’ve seen a real shift in running technology, with advancements in shoes helping athletes push their limits like never before.

Under Armour has been leading the charge, focusing on perfecting the weight, cushioning, and flexibility of their shoes to elevate every run. Their latest creation, the UA Infinite Elite, is all about helping athletes break boundaries and chase new goals. At its core, Under Armour’s mission is simple: make runners better. They back athletes with the drive and determination to not just compete but to win.

Here’s the lowdown on the upcoming OUTsurance Gun Run:

Starting and finishing in Mouille Point, Cape Town, the Gun Run on the 14th and 15th of September is your chance to chase personal glory and better health. Whether you’re going for the 21km half marathon, the 17km trail run, the 10km run/walk, or even the 5km fun run or pet walk, having the right shoes makes all the difference.

Under Armour says: “To get to the next level, every athlete needs endurance and conditioning. That takes year-round effort, but also the right gear. Our Infinite Elites are built to help you run to win. The rest is up to you.”

The official race shoe – Under Armour Infinite Elite:

With HOVR Plus technology in the midsole, these shoes are softer, lighter, and built to last. The warm knit upper provides support for your heel and midfoot, while ensuring breathability to keep your feet cool with every stride. Plus, the beaded foam on top delivers excellent cushioning and energy return, making them perfect for both intense training and competitive races.

At the end of the day, Under Armour believes it’s all about mindset: “You are your greatest competition. Pushing past your limits isn’t just a skill, it’s a mentality. That’s what we design for—and why our athletes always run to win.”