Absa RUN YOUR CITY Series to deliver a thrilling 2024 finale in Joburg on Heritage Day

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The streets of Jozi are set to come alive with athletic energy and community spirit on Tuesday, 24 September 2024, as thousands of runners gather to participate in one of the city’s most iconic Heritage Day celebrations, the iconic Absa RUN YOUR CITY JOBURG 10K.

“The final event in a series of five, the Absa RUN YOUR CITY JOBURG 10K is set to turn the streets of Jozi into a sea of red,” says Michael Meyer, Managing Director of Stillwater Sports and Series Founder. “Participants can look forward to a day filled with exciting racing and an engaging on-route experience. The atmosphere at the Absa RUN YOUR CITY Series is unparalleled, featuring energetic sponsor activations such as the Absa High 5 Zone, the exhilarating PUMA FOREVER FASTER 100 Sprint, the vibrant Chery Cheer Zone, revitalizing Coca-Cola hydration stations, and the lively Castle Lite Zone and AVIS Mobility Zone to mention just a few. This year, we’ve introduced new activations that Joburg runners are guaranteed to love. Be sure to get some awesome selfies at the ‘Unicorn Razzle Dazzle‘ activation, ‘Luminous Legends,’ and ‘Love for Local,‘ among others. Each on-route activation will embody the vibrant spirit of Joburg and promises to create lasting memories at the Absa RUN YOUR CITY JOBURG 10K in 2024. We can’t wait to #RunYourCity with you on Heritage Day.”

Jabulile Nsibanyoni, the Head of Sponsorships at Absa, expressed excitement for the entertainment lined up along the Joburg race route. She highlighted Absa’s commitment to crafting memorable community experiences, with the event which is set to showcase Joburg’s rich diversity and heritage. “The entertainment along the route is designed to spotlight the city’s distinctive traditions and essence, providing participants and onlookers with a vibrant array of cultural performances to relish”.

“We look forward to introducing the new PUMA FOREVER FASTER 100 sprint to the dynamic streets of Joburg,” says Rae Trew-Browne, PUMA Run Train Marketing Manager. “This activation is designed to ignite runners’ competitive spirits and push them towards setting new PBs.”

To add an extra layer of motivation, PUMA is offering in-store discount vouchers for participants in the PUMA FOREVER FASTER 100 sprint section: a 30% discount for those who sprint under 15 seconds, a 20% discount for under 20 seconds, and a 15% discount for under 25 seconds.

“This added incentive is meant to challenge runners to push their limits and achieve their best. Save some energy for the final stretch, where the PUMA FOREVER FASTER 100 sprint awaits,” adds Trew-Browne.

According to Mr. Tony Liu, Executive Deputy GM of Chery South Africa, Chery is excited to elevate the experience of the final event of the 2024 series.

The excitement begins with the much-anticipated Chery Tiggo 4 Pro LiT draw, where every entrant stands a chance to win this sleek vehicle.

“We look forward to welcoming another runner into the Chery family at this event,” says Liu. “But the excitement doesn’t end there; our Chery Cheer Zone on the route is designed to uplift and energize runners as they make their way to the finish line. Participants can expect a memorable experience that reflects Chery’s commitment to fostering active and healthy communities. We look forward to cheering on all the runners as they take on this iconic race in the vibrant city of Joburg.”

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