Feel the Difference with the ASICS Virtual Run Challenge


Run your way out of Lockdown for a chance to win one of 300 pairs of ASICS running shoes and a trip to the 2021 Paris or Tokyo Marathon, by entering the ASICS x Virtual Run!

Amidst the isolation of lockdown, the world has fallen in love with running – that is, according to the findings of a new, ongoing research study by ASICS. More importantly, the research shows nearly three-quarters of runners around the world plan to stick with their new exercise routine. And out of this study was born an initiative, a series of virtual runs, to help people get moving and guide them in their newfound love for running.

Take note, however, that this Virtual Run is unlike any of those you’ve done before. It’s a six-week programme – see it as your motivation to get back out there and in hot shape for summer – with six levels to unlock as you progress, one each week starting now in September and running into October. And with that comes 300 pairs of ASICS shoes up for grabs, plus a trip to either the Paris or Tokyo Marathon in 2021, plus tons of other gear from our partners, so sign up here to kick your running into high gear!

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The World Loves Running

The study, which ASICS is conducting to better understand and support the changing needs of runners, spoke to 14,000 regular exercisers[i] across 12 countries. It found that:

  • Since the start of lockdown, more than a third (36%) of regular exercisers are more active now than before – despite most sports being brought to a standstill by social distancing measures.
  • 79% of runners say running is currently helping them feel saner and more in control, and 65% of runners say its mental benefits outweigh any other form of physical exercise; and
  • 73% of runners want to keep running as much as they are now after this pandemic ends.

Meanwhile, figures from the fitness-tracking app, Runkeeper™, show that runners of every level are clocking up more strides, more often. During April 2020, the app saw a 252% rise in registrations globally and a 44% increase in monthly active users compared to the same time last year. It also reported a 62% spike globally in people heading out for a weekly run. Put in context, in the days around Global Running Day during our national lockdown, there was a +47.3% (globally) increase in people running compared to last year.

The study also reveals that for the majority of people, this activity surge is down to more than just physical health. Two-thirds (67% globally) say exercise helps them cope mentally when faced by challenging situations like this pandemic, and eight in ten (79% globally) runners insist that being active is making them feel saner and more in control. A similar number (81% globally) say running is playing a key role in helping them clear their mind while two-thirds (65% globally) insist its mental benefits outweigh any other form of physical exercise.

Furthermore, runners across the board are keen to keep their active habits going when this crisis is over. Nearly three-quarters of runners (73% globally) say they want to continue running as much as they are now after the COVID-19 pandemic comes to an end while seven in ten (70% globally) people who exercise regularly are determined to hang on to the important role sport and movement is currently playing in their lives. Perhaps most encouragingly, among those who only took up running after the COVID-19 crisis started, nearly two thirds (62% globally) say they plan on sticking with it in future.

Helping South Africa Run
With all this wonderful, healthy running momentum, ASICS has launched its ASICS x Virtual Run. You can see it as your motivation to get back out there and in hot shape for summer, and a great challenge to add to your lockdown running programme. Six levels to unlock, running challenges to tackle, and amazing prizes to be won, including those 300 pairs of ASICS shoes up for grabs, an overseas marathon experience, plus tons of other gear from our partners. So sign up here to kick things into high gear, get moving and Feel the Difference with ASICS.

#VersusVirtualRun  #FeelTheDifference  #ASICS

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33 thoughts on “Feel the Difference with the ASICS Virtual Run Challenge

  1. Re: Paris Marathon in 2021 and Tokyo Marathon in 2021
    Please advise the two respective marathon dates in 2021.

  2. I have had three pairs of Asics running shoes , I am not convinced about the durabilty of the material used to manufacture d the shoes. As far as I am concerned it tears quite easily. It is not worth the cost.

  3. at the moment 11 April 2021 for Paris and Tokyo 7 March 2021, but that is still to be confirmed

  4. My Asics has done wonders to my running since I owned it in September 2019. During the lockdown period (Botswana),it did wonders as I was using it to do my Yardruns. I enjoy my runs more because of the comfortability (cushion) on the shoe

  5. 26 Sep 2020 at 05 :30 am
    I can’t wait to see myself back again running road race. I love Asics.

  6. I’ve been running in Asics for the past 20 years. Never even considered another running shoe brand. Nothing compares to Asics running shoes!

  7. Solo runs has now become my thing. I seem to enjoy them and get the best out of my training. I wanna try the Asics shoe.

  8. Since I started running professional race including daily trainings six years back including Comrade Marathons,I used ASICS range including race of 22 September 2020 because they are strong, soft and durable.I also add another two pairs of ASICS gel Kayano and don’t regret using them

  9. I am a sucker for choosing Asics for the fifth time in a row (5). Once again, the upper materials of my shoes are not lasting beyond a couple of months, before they start showing major wear and tear, especially my latest pair, bought Asics Gel Nimbus 22, 15 June 2020. Not a cheap exercise
    Right shoe, toe up and holes, left and right sides of the toe box. Left shoe similar holes beside toe box. Tried using duct tape, inside affected areas, kept coming away. I am a Walker aged 71, and have since walked 370 kms
    2 pairs previously. I received a new pair, after taking back a pair after a few months of walking. ( They were not as damaged as my present pair, but I feel that it has become apparent that I change Brands)

  10. Since i have started used Asics my running have been so great and feel so comfortable when i run with Asics. Keep providing us with comfort when we are running.

  11. Asics is the the best running shoes especially for long distances. Every pair I bought, has never disappointed me.

  12. Completed my Asics virtual run this morning. Did 10km in one of my best times

  13. I’m into my sixth pair of ASICS – now the Gel Cumulus 22 – have have had no issues with any of the Cumulus models to date. Uppers and soles last well but perhaps because I am no longer a high mileage road runner. Also, I trim my toenails regularly and make sure my shoe size is correct. I’m also lucky enough to have a neutral footfall and therefore bio-mechanically I have a built-in advantage. Obviously, price is a major challenge for us older athletes. But I’m enjoying the ASICS/Versus challenge series, especially since the format allows me to include the 5km run distance in my longer training run on Raceday Sunday.😎

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