Tough Mudder, the world’s leading obstacle course challenge, announced today its ground-breaking partnership with Discovery that will see the inaugural Discovery Tough Mudder coming to South African shores.
The first ever Discovery Tough Mudder Event Weekend will take place 15-16 September, 2018 at Old Mac Daddy in Elgin in the Western Cape. The weekend will feature Tough Mudder’s eponymously-named signature challenge: Tough Mudder, a 16 km obstacle course challenge that features over 20 obstacles, and the Tough Mudder Half, an 8 km course that brings the thrills of Tough Mudder across 11 obstacles.
“Given the proven track record of locally grown Obstacle Course Racing (OCR) events we believe the market is primed and ready to experience the biggest and best there is on the global stage. We are incredibly proud to partner with a company dedicated to keeping people healthy and active while rewarding them for it. Our partnership with Discovery will help us to deliver unconventional and life-changing experiences to a South African audience,” says Andrew Douglas, co-ownerof Invictus Events and Entertainment (IEE), the license holders for Tough Mudder.
“The Discovery Tough Mudder is ideal for the courageous who are looking to test their mental grit and all-around physical fitness, as well as for those starting on their fitness journey and looking for something different. It is a great team event because you need to commit to helping others and working together to negotiate each challenge. Discovery encourages high performance through team work, so we are delighted to be supporting South Africa’s first Tough Mudder. Vitality will be awarding members 800 points for the 8km course, while those braving the 16km route will earn 1,100 points.” says Iona Maclean, Discovery Head of Experiential Marketing.
Tough Mudder, Inc. started in 2010 in the United States and this year, through its licensees, will host more than 130 events across nearly a dozen countries, including Germany, England, Australia, Ireland, Canada, the United States, the United Arab Emirates and New Zealand. The events welcome participants worldwide into a global community seeking the challenge, camaraderie and thrills that only a Tough Mudder experience can offer.
More About Tough Mudder
Founded in 2010 with the launch of the Tough Mudder obstacle course event series, Tough Mudder Inc. has become a leading global sports, active lifestyle and media brand. With more than 3 million participants, the company hosts more than 130 non-competitive (Mini Mudder; Tough Mudder 5K, Tough Mudder Half, and Tough Mudder Full) and competitive (Tougher, Toughest, Tough Mudder X and World’s Toughest Mudder) events annually in 11 countries including China, Dubai, South Africa, New Zealand and Australia through its partnerships with IMG, Seroja, Sports Media and Entertainment 360 (SME360) and Invictus Events and Entertainment Pty Ltd.
The company’s content arm provides the more than millions of engaged online brand enthusiasts with fitness, nutrition and wellness content delivered daily across social and digital platforms. Tough Mudder broadcast, OTT and Live Stream programming can be seen worldwide through partnerships with CBS Sports, Facebook, Sky Sports, The CW Network and ESPN Media Distribution. Other sponsorship and distribution partners include Merrell, Amazon, Jeep, Aflac, Guinness, Vega, Samsung, Olympus, Lucozade Sport, Nexcare, For Goodness Shakes, Bosch, TREK, Head & Shoulders, L’Oreal Men Expert, Käserei Loose, Snapchat and Live Stream.