MENU
13 Jul, 2017

MiWayLife Introduces World's First Lifestyle Policy for Athletes

382
Elite SA Triathlete Matt Trautman

The business of sports in South Africa continues to thrive, with growing numbers of ‘weekend warriors’ and professional athletes investing time and money into disciplines such as running, road cycling and mountain biking. Insurer MiWayLife estimates that South Africa has around 200,000 cyclists, 750,000 runners and 15,000 triathletes, and thus it has developed a bespoke solution catering to needs of these healthy clients.

A division of Sanlam, MiWayLife has introduced a unique policy called MiFitLife especially for high-performing athletes aged 20-60, with up to R5-million in cover. “We wanted to revolutionise the space and offer athletes something that was designed for athletes by fellow athletes, as opposed to being done via the traditional product factory,” says Craig Baker, CEO of MiWayLife.

“When you get people spending upwards of R35,000 to compete in a multi-day stage race like the Absa Cape Epic, it makes sense to insure yourself against injury that could see you falling out at the last minute and losing your entrance fee. MiFitLife recognises the hard work, long hours and sacrifices athletes make to get onto the start line.”

Growing numbers of companies – from fast food chains to banks and investment firms – are investing in sports sponsorships, with the view to gaining more emotional engagement with fans and staff. “What this means for professional athletes is increased pressure to remain healthy so they can perform at a high level. Some are even contracted to deliver podium positions, and an accident can put their livelihood at risk,” says Baker.

Matt's Road to Recovery
MiFitLife covers most of the South African Long Distance Triathlon team, including top triathlete Matt Trautman, whose cover kicked in after a vehicle hit him while out training in the Cape Winelands. As a result he needed a complex spinal fusion, followed by and lengthy recovery. Having become a professional triathlete in 2014 and posted several high profile wins around the world, his plans to defend his title at the Ironman 70.3 in East London in January were thus put on hold.

“Despite the rewards this lifestyle offers, you have to factor in the very real risks of our sport. Running and riding on the open road and pushing your body to new limits in training can have consequences that I know all too well,” says Trautman.

He has now been hit by vehicles on three separate occasions while cycling – and still, in spite of suffering a fractured spine, broken clavicle and a fractured ankle, he has been more fortunate than some. In April, veteran Italian cyclist Michele Scarponi, the 2011 Giro d’Italia champion, was killed in a road accident after being hit by a van while training close to his home.

“For most of my triathlon career I struggled to find a company that offered what I needed, until MiFitLife was introduced by MiWayLife. Having this cover during 2017, when my most serious injury happened, has been instrumental in a long recovery process,” says Trautman, adding that the relief of the financial burden as a result of missing most of his racing year allowed him to focus on rehabilitation and recovery. “I would highly recommend all athletes, from age group category to professional, take out this cover.”

Consider Yourself Covered
The qualifying sports for MiFitLife include running, cycling, surfski paddling, swimming, canoeing and multisport (triathlon and duathlon).

Baker says the South African-developed product is unique in the world. “The ability to obtain cover of this nature and extent without any medical underwriting or testing is an innovation in itself.”

The product is designed around the key risks facing athletes and addresses accident and illness cover with lump sum payouts, discounted insurance cover on sporting equipment, race fee refunds in the case of injury or illness preventing you from competing, and specialised training programmes from MiWayLife coaches. SMS "fit” to 44738 for an obligation-free quote.

Terms and conditions apply. Eligibility, cover and benefits are determined on individual risk profile. MiWayLife is an authorised FSP (No. 45741) and its product offering is underwritten by Sanlam Life Insurance Limited, a registered long-term insurer. MiWayLife is a division of Sanlam Life Insurance Limited – Reg No. 1998/021121/06.

LATEST NEWS

PUMA Reinvents Lacing with IGNITE NETFIT

19 July 2017 - Continuing in PUMA’s tradition of developing game-changing innovations, the global sports brand recently introduced NETFIT – a unique customisable lacing system that offers infinite per...

Race Calendar July 2017

18 July 2017 - South African runners are incredibly lucky to have the race calendar that they do, with so many great races constantly on the go. Although July does not have the great weather to accompany the grea...

Free Bins for Races that Runclean!

18 July 2017 - Get FREE BINS for Your Race with Modern Athlete’s #runclean campaign, brought to you by Garbie. As part of the #runclean campaign to promote no littering, we are providing FREE fold-up c...

Run, FatBoy, Run!

12 July 2017 - When Mark Joubert was dared to run the 2017 Comrades Marathon by his closest mates, they didn’t think he would do it, but he proved them very wrong. Of course, it helped greatly that he stood...

Triple Green at Last

12 July 2017 - Having been unable to complete the 2016 Comrades when aiming for her 30th (and final) medal, 1991 women’s winner Tilda Tearle returned in 2017 for another go at earning her Triple Green befor...

Paris or Bust

12 July 2017 - Nicky van der Westhuizen’s extraordinary journey to the 2017 Paris Marathon, via the Modern Athlete 9to5 Programme, is an inspiring story that defies medical and biomechanical logic. – ...

Couch Potato to Marathoner

12 July 2017 - I am a lazy person by nature. I once did a personality test and it revealed that my motto should be “Why stand when you can sit, and why sit when you can rather lie down?” And yet I bec...

Beat the Winter Brrrrr

12 July 2017 - When it is cold and dark outside, we runners can often come up with plenty of excuses to avoid training, so try these great training tips to find the motivation to get out of from under our duvets,...

A Bowl of Winter Goodness

12 July 2017 - In winter it’s important for athletes to eat healthily and keep warm while beating winter weight-gain! Just one bowl of these wholesome soups a day can give you energy and help you stick to y...

Flying Journo’s Epic Passion

12 July 2017 - Thanks to his expert reporting and incredible ‘hands-on’ coverage of events via radio, social media posts and videos, and through his incredible photography, Jeff Ayliffe has built a hu...

Zach Zeroes in on Record

12 July 2017 - Young Cape Town-based hand-cyclist Zach Legward wrote himself into the record books when he rode the Momentum Knysna Cycle Tour 50km in early July. We heard about his story just before his incredib...

Laboratory suspension will not compromise testing - SAIDS

04 July 2017 - The fight against doping in sport will continue to be robust in spite of full accreditation again being withheld from the local laboratory which does testing, says the South African Institute for Drug...